Seven reels, 35,853 views, and the arithmetic under each one
This is the whole export, not a highlight from it. Seven rows, one source, one measurement date. Everything we worked out ourselves sits in its own block with the division printed, so you never have to guess which figures Instagram gave us and which ones we calculated.
The totals
35,853 views and 117.7 hours watched, across five weeks
Four totals, each one the sum of the seven rows below. Add the column up yourself and you will land on the same number.
Why @pudgypumo's follower count is not here
A follower count. It is not in the export we hold, so it is written nowhere on this site, not even as an approximation. The reach split is the figure that decides whether a reel travels, and it is the one we can actually show you.
What 92% unconnected reach actually buys
A small follower count and a high share of unconnected reach means the same thing said twice: you are not renting his audience, you are renting the algorithm's willingness to push a cat eating. That is the thing worth buying, and it is also why we will not quote you an audience number we cannot verify.
Every row
All seven reels, 4 April to 7 May 2026
All seven are here, in the order they were posted. No frame from any of them is printed on this site: every reel we hold a file for is a still from a paid run for another brand, with that brand's product in shot, and putting one here would advertise them in the slot a sponsor is being asked to buy. The numbers are the evidence, and each row links to the reel itself.
| Reel | Posted | Length | Views | Watch time | Seconds held per view | Interactions | Not following him |
|---|---|---|---|---|---|---|---|
| 1Let's make my cat's dinnerOpen on Instagram | Posted4 April 2026 | Length0:33 | Views4,721 | Watch time11h 57m | Seconds held per view9.1s43,047 ÷ 4,721 | Interactions154 | Not following him93.2% |
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| 2Pumo takes his anti-hairball routine seriouslyOpen on Instagram | Posted6 April 2026 | Length0:15 | Views1,638 | Watch time2h 3m | Seconds held per view4.5s7,432 ÷ 1,638 | Interactions40 | Not following him88.5% |
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| 3Making Pumo's lunch todayOpen on Instagram | Posted9 April 2026 | Length0:51 | Views4,369 | Watch time13h 43m | Seconds held per view11.3s49,404 ÷ 4,369 | Interactions240 | Not following him89.2% |
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| 4Feed my cat with meOpen on Instagram | Posted14 April 2026 | Length0:44 | Views7,563 | Watch time28h 30m | Seconds held per view13.6s102,650 ÷ 7,563 | Interactions229 | Not following him94.8% |
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| 5Pumo's lunch todayOpen on Instagram | Posted21 April 2026 | Length0:38 | Views3,809 | Watch time11h 35m | Seconds held per view11.0s41,752 ÷ 3,809 | Interactions128 | Not following him81.2% |
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| 6Let's feed my catOpen on Instagram | Posted26 April 2026 | Length0:50 | Views9,913 | Watch time36h 16m | Seconds held per view13.2s130,571 ÷ 9,913 | Interactions516 | Not following him96.3% |
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| 7Pumo's bowl todayOpen on Instagram | Posted7 May 2026 | Length0:58 | Views3,840 | Watch time13h 34m | Seconds held per view12.7s48,855 ÷ 3,840 | Interactions160 | Not following him96.4% |
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| All seven | Posted4 April to 7 May 2026 | Views35,853 | Watch time117h 41m | Seconds held per view11.8s423,711 ÷ 35,853 | Interactions1,467 | Not following him92%weighted by views | |
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Instagram Insightsmeasured 20 May 2026@pudgypumo
Calculated by us, not by Instagram
Four derived numbers, with the division printed
Nothing in this block came out of the export. Each line is arithmetic on the table above, and the working is here so you can check it instead of trusting it.
35,853 views ÷ 7 reels = 5,121.86, written as 5,122
Reel 6 did 9,913 and reel 2 did 1,638. 9,913 ÷ 1,638 = 6.05, so his best reel did six times his worst.
423,711 seconds of watch time ÷ 35,853 views = 11.82, written as 11.8
(271 shares + 29 reposts) ÷ 35,853 views = 0.0084, written as 0.84%
The 92% reach figure in the totals is derived too. It is the view-weighted mean of the seven per-reel figures, which run from 81.2% on reel 5 to 96.4% on reel 7. A plain unweighted mean of the same seven is 91.4%. We publish the weighted one because a reel with 9,913 views should not count the same as a reel with 1,638.
The part a media kit usually leaves out
Five things seven reels cannot tell you
Seven reels over five weeks is a thin sample
Two of the seven carry almost half of everything. Reel 6 and reel 4 are 17,476 of the 35,853 views between them, 48.7% of the total. One reel landing or not landing moves the average more than any decision either of us makes.
5,122 is an average, not a promise
5,122 sits in the middle of a range that runs from 1,638 to 9,913. If you budget on 5,122 and get 1,638, nothing was breached, but it will feel like it was. Budget on the low end and treat the rest as upside.
Those seven were made during a paid sprint
One reel every 4.7 days, with a brief, a deadline and somebody paying for the hours. A sustained solo cadence will be slower than that, and it is cheaper for you to price it in now than to discover it in month two.
The window closed on 7 May 2026
Instagram changes what it pushes, and the account has not posted at that rate since. A number measured in May 2026 is evidence about May 2026, which is why the measurement date is printed next to every figure here rather than hidden in a footer.
No product has been sold through a Pumo reel yet
No product has been sold through a Pumo reel and traced end to end. What is proven is that people who do not follow him watch him for 11.8 seconds, share him 271 times and save him 114 times. Whether that becomes your revenue is the one thing this page genuinely cannot tell you.
A page that states its own limits is the one worth believing on the parts it does claim. If any of the five rules us out for you, it rules us out, and that is a much cheaper conversation to have before a product is in the post.
Freshness
Measured 20 May 2026, and kept current by me
Every figure above comes from one Instagram Reel Insights export taken on 20 May 2026, covering 4 April to 7 May 2026. Nothing was re-typed from a screenshot into a rounder number.
I refresh this page myself, from a new export, after every reel I post, and at minimum once every 30 days whether there is a new reel or not. If the measurement date is more than 30 days behind today, treat this page as stale and ask her for the current export before you budget against it.
Instagram Insightsmeasured 20 May 20264 April to 7 May 2026@pudgypumo