Pumo
A cat in Muscat with an unusual talent for making strangers watch him eat.
Sareh films him now. The internet does the rest. What we built around that is free for you and useful on an ordinary Tuesday.
Ask him about your pet
A real adviser in English and Arabic. No account, no card, no catch. It keeps your pet's file so the next answer is better than the first.
Ask a questionPut your product in his bowl
One reel, filmed and posted by Sareh, seen mostly by people who have never heard of either of them. Prices are on the page.
See what it costs
Measured, not estimated
Seven reels. 35,853 views. Almost none of them from his followers.
Every number on this site comes from the Instagram insights export, and the date it was taken is printed next to it. If a number is not on this page it is because we cannot prove it.
One thing you should know before you price against these. The seven reels were made over five weeks with a production team, on a paid run for another brand, at roughly one reel every 4.7 days. From here Sareh shoots them herself on a phone. Treat these numbers as the ceiling the account has reached, not the average a solo month will hit, and hold us to the guarantee rather than to the best row in the table.
A small follower count and a high share of unconnected reach means the same thing said twice: you are not renting his audience, you are renting the algorithm's willingness to push a cat eating. That is the thing worth buying, and it is also why we will not quote you an audience number we cannot verify.
Free, and staying free
Ask Pumo about your animal
Type the thing you were going to search for at eleven at night. It answers in English or Arabic, it knows what it does not know, and it will tell you to call a vet the moment that is the right answer.
You are talking to an automated assistant, not a person and not a veterinarian. It gives general information about pet care. It does not diagnose, and it cannot examine your animal.
No account needed. Nothing is sent to anyone.
It keeps a file
Add your pet once and the answers stop being generic. A birthday gives you a vaccination calendar. A weight gives you a curve instead of a number. That file is yours, it exports in one click, and you can delete all of it in one more.
The work
What a Pumo reel actually looks like
These are the real posts with their real numbers. The one that did the worst is here too, because the reason it did badly is the reason the format is what it is.
Let's make my cat's dinner
4,721 views19 shares
Watch on InstagramPumo takes his anti-hairball routine seriously
1,638 views3 shares
The only product close-up of the seven. It is also the only one that underperformed, and that is why the format below is not negotiable.
Watch on InstagramMaking Pumo's lunch today
4,369 views36 shares
29 saves. People save what they are thinking of buying.
Watch on InstagramFeed my cat with me
7,563 views36 shares
Watch on InstagramLet's feed my cat
9,913 views148 shares
148 shares. The best single reel of the seven.
Watch on InstagramBook Pumo
One cat, one bowl, and a price you can read without emailing anyone
Send the product to Muscat. Sareh films Pumo with it, writes it, edits it, and posts it to his account as a paid partnership. That is the whole service. There is no agency, no crew and no production line item, which is why it costs what it costs.
- One Reel, 30 to 60 seconds, filmed, written and edited by Sareh with Pumo and your product.
- Delivered to you as a file. Nothing is posted, so there is no cold reach, no category lockout and no view guarantee.
- Twelve months of use on your own channels, including paid.
- Up to two revision rounds.
- Ten working days from the product arriving in Muscat and the brief being approved.
- Paid in full on booking.
The one rule
The brand brings the product and the message. Sareh writes and shoots it. The format is a feeding narrative, not a product close-up. We know that sounds precious, so here is the evidence: the single reel we shot as a product close-up did 1,638 views. The feeding narratives did up to 9,913. Taking the wrong brief destroys the only asset either of us is selling.
What Pumo will not do
He will not wear a costume that restricts him, he will not be woken for a shoot, he will not be posed with anything he is trying to get away from, and he will not be filmed for longer than he is interested. If that rules out your idea, it rules it out, and we would rather say so before your product is in the post.
For vets, shops and brands
A listing you cannot buy your way to the top of
The adviser sends people to real places. Which place it sends them to is decided by distance, opening hours, species and whether a human has phoned the number and heard someone answer. Money moves none of that, and it is written that way in the database, not just in this paragraph.
Verified listing
Free for every licensed Muscat clinic and pet shop through the first year. Your name, your hours, your real number, a full Arabic profile, and a monthly note of how many people we sent you.
Where a paid slot can never appear
If somebody describes a symptom, the adviser stops before it does anything else, shows a vet, and carries no paid content at all. A sponsored card on the screen a frightened owner is looking at is the one thing we are not willing to build.
Who is behind this
Sareh, Pumo, and a kitchen counter in Muscat
Pumo is a golden British Shorthair. He is not a brand mascot, he is a cat who lives in this kitchen. The seven reels the numbers on this site come from were made with a production team over five weeks, on a paid run for another brand. Everything from here is Sareh, on a phone, in the same room. Sareh answers the WhatsApp herself, so the person you message is the person who does the work.
@pudgypumo4 April to 7 May 2026