Book Pumo
One cat, one bowl, and a price you can read without emailing anyone
Send the product to Muscat. Sareh films Pumo with it, writes it, edits it, and posts it to his account as a paid partnership. That is the whole service. There is no agency, no crew and no production line item, which is why it costs what it costs.
A golden British Shorthair in Muscat. Sareh shoots it on a phone in the kitchen he lives in, writes it and posts it. There is nobody between your product and the cat.
Sareh answers the WhatsApp herself, so the person you message is the person who does the filming.
The WhatsApp line is not published yet
Rather than hand you a button that dials a number nobody answers, here is the one that works today. Send a direct message on Instagram and Sareh replies from there. The number goes on this page the moment it is live.
@pudgypumo
The rate card
From 65 to 340 OMR, with every deliverable written out
Every line below is what actually arrives, written the way it would have to be written on an invoice. A package is not a name and a number, it is a list somebody has to be able to argue with later.
The File
65OMRThe same shoot, delivered as a file. Nothing is posted, so you are buying the craft and not the reach.
What arrives
- One Reel, 30 to 60 seconds, filmed, written and edited by Sareh with Pumo and your product.
- Delivered to you as a file. Nothing is posted, so there is no cold reach, no category lockout and no view guarantee.
- Twelve months of use on your own channels, including paid.
- Up to two revision rounds.
- Ten working days from the product arriving in Muscat and the brief being approved.
- Paid in full on booking.
- Turnaround
- 10 working days
One reel on @pudgypumo
75OMRThe cheapest honest way to find out whether Pumo moves your product.
What arrives
- One Reel, 30 to 60 seconds, filmed, written, edited and posted by Sareh to @pudgypumo.
- Posted as a Paid Partnership with the disclosure at the top of the caption.
- Sixty days of category lockout from the post date, included.
- Twelve months of organic reuse on your own channels, credited, included.
- Up to two revision rounds.
- Ten working days from the product arriving in Muscat and the brief being approved.
- Instagram Insights sent to you at fourteen and thirty days.
- Paid in full on booking.
- Turnaround
- 10 working days
Reel plus a three-frame story set
95OMRA reel plus stories with a link, so the click is measured and not a guess.
What arrives
- Everything in the single reel, on the same terms.
- A three-frame story set with a link sticker, so the click is measured rather than guessed.
- Paid in full on booking.
- Turnaround
- 10 working days
Monthly
160OMRper monthMonthly presence. People buy on the fourth time they see something, not the first.
What arrives
- Two Reels and two story sets every month.
- Everything in the single reel terms, on each reel, including the view guarantee.
- A rolling sixty day category lockout for as long as you hold the tier.
- Billed monthly in advance. Three month minimum.
- Turnaround
- 10 working days
- Minimum
- 3 months
Brand Partner
250OMRper monthEverything monthly, plus the Arabic product data that exists nowhere else in Gulf pet retail.
What arrives
- Everything in Monthly.
- Your product range published in real Arabic, product by product, built once and yours to keep permanently. Stated value 250 rial, included.
- A labelled sponsored card in your category in the Pumo adviser, at no charge for as long as you hold the tier. Stated value 60 rial a month.
- An honest monthly note on what the adviser actually saw, including when that number is small.
- VAT-registered Omani entities only. Three month minimum.
- Turnaround
- 10 working days
- Minimum
- 3 months
Exclusive
340OMRper monthPumo works with you and no other brand. One at a time.
What arrives
- Two Reels and four story sets every month. Both sponsored slots.
- Category exclusivity across the whole account, not only your category.
- A rolling paid amplification licence, so any reel can run as your own ad at no extra fee.
- Named in Pumo's bio for the term.
- One brand at a time. Three month minimum.
- Turnaround
- 10 working days
- Minimum
- 3 months
Work it out yourself
Pick a package, tick what you need, read the total before you message Sareh
Nothing here is held back until a call. Every add-on is derived from the same reel rate rather than invented per deal, what each one buys is written next to it, and the number you land on is the number that goes into the message.
Your quote
- The File
- OMR 65.000
A quote is not an invoice. Sareh confirms availability, the shipping address and the date before anything is agreed, and the price on this page is the price she confirms.
The one rule
1,638 against 9,913
The brand brings the product and the message. Sareh writes and shoots it. The format is a feeding narrative, not a product close-up. We know that sounds precious, so here is the evidence: the single reel we shot as a product close-up did 1,638 views. The feeding narratives did up to 9,913. Taking the wrong brief destroys the only asset either of us is selling.
The same cat, the same phone, the same room. The only thing that changed was whether there was a story around the product.
The brand brings the product. Sareh writes and shoots.
Of the sponsored Reels measured so far, every one that performed was a story built around preparing food. The single one that did not was a branded product close-up with no story hook. That gap is the whole rule.
- You choose the product and the message.
- Sareh chooses the story, the shots and the edit.
- Up to 2 revisions, on the message, not on the format.
- Posted as a Paid Partnership, always, disclosed on the post.
What Pumo will not do
He will not wear a costume that restricts him, he will not be woken for a shoot, he will not be posed with anything he is trying to get away from, and he will not be filmed for longer than he is interested. If that rules out your idea, it rules it out, and we would rather say so before your product is in the post.
What Sareh confirms before your product ships
- He is filmed at home, in a room he walked into himself, by a phone he has seen a hundred times.
- One sitting, and it ends when he stops being interested rather than when the shot list is finished.
- He only eats what is safe for a cat to eat, checked before the shoot rather than during it.
- No costume that restricts how he moves, and no prop he is trying to get away from.
- Nothing is cut to make him look distressed for a laugh.
Why this sits in the terms and not in a footer
Animal welfare optics is a listed veto in brand safety vetting, which means a Reel that reads as an animal being handled against its will is a problem for your brand before it is a problem for ours. So it is a gate rather than a preference. If a request crosses one of those lines Sareh says no, and the booking does not go ahead.
Before you can say yes
The seven terms that usually turn up after a brand has already agreed
A rate card that stops at the price leaves the buyer to find the rest out in a thread three weeks later. These are the clauses a marketing lead has to get answered before a purchase order can exist, so they are written down here instead.
- Usage rights
- Every posted tier includes twelve months of organic reuse on your own channels, credited, at no extra cost. Putting ad spend behind the reel, or running it as an ad from Pumo's own handle, is the paid amplification licence and it has a price on this page. Owning it outright, on any channel, for as long as you want it, is the perpetual buyout. The File is the exception and the exception is the product: nothing is posted, and twelve months of use including paid is the whole of what you are buying.
- Exclusivity
- Every posted reel carries sixty days of category lockout from the date it goes up, included rather than sold to you. Holding that lockout open beyond sixty days is an add-on, priced per further sixty. The monthly tiers keep a rolling lockout for as long as you hold the tier, and Exclusive closes the whole account rather than only your category. While a competitor's lockout is running, Sareh tells you the category is shut instead of taking the booking and sitting on it.
- Revisions
- Two rounds are included on every tier, and they are on the message rather than on the format. A revision changes what the reel says about your product. A third round is an add-on with a price on this page. Wanting a different story is a different reel, and that is a new booking at the same price.
- Who shoots
- Sareh, on her phone, at home. There is no crew, no studio day and no production line, and there is no tier where an agency shoots instead. That is why the price is what it is, and it is also why the Reel looks like the rest of the account it is posted to.
- Who writes
- Sareh writes the story and the caption. You bring the product and the one message that has to land, and you see both before anything is posted. You do not bring a script, a storyboard or a shot list, because none of the seven measured Reels was made from one.
- Approval
- You approve the brief before the clock starts, which is why the turnaround runs from the product arriving and the brief being signed off rather than from the order. You then see the cut before it goes up and you have one working day to come back on it. Once it is posted it stays posted. If you need it taken down it comes down the same day you ask, and the fee stands.
- If Pumo will not cooperate on the day
- He is a cat, so this is a real clause and not a joke. If he walks off, the shoot moves to the next day he is interested and Sareh tells you the same day rather than posting a Reel he is visibly done with. If two attempts fail, you choose: the money back in full, or your product goes into the next Reel it fits. There is no version of this where you pay for a Reel that did not happen.
If a term here does not work for you, say so before the product is in the post rather than after. What you and Sareh agree on WhatsApp is what goes on the invoice.
The whole thing happens on WhatsApp
Tell Sareh what you sell and which package you are looking at. Two of every fifty-eight pet shops in Muscat have an email address on file, so there is no proposal PDF and no discovery call.
@pudgypumo4 April to 7 May 2026measured 20 May 2026
The WhatsApp line is not published yet
Rather than hand you a button that dials a number nobody answers, here is the one that works today. Send a direct message on Instagram and Sareh replies from there. The number goes on this page the moment it is live.
@pudgypumo