Put your productin his bowl.

He will not wear a costume that restricts him, he will not be woken for a shoot, he will not be posed with anything he is trying to get away from, and he will not be filmed for longer than he is interested. If that rules out your idea, it rules it out, and we would rather say so before your product is in the post.

Every posted tier includes twelve months of organic reuse on your own channels, credited, at no extra cost. Putting ad spend behind the reel, or running it as an ad from Pumo's own handle, is the paid amplification licence and it has a price on this page. Owning it outright, on any channel, for as long as you want it, is the perpetual buyout. The File is the exception and the exception is the product: nothing is posted, and twelve months of use including paid is the whole of what you are buying.

Every posted reel carries sixty days of category lockout from the date it goes up, included rather than sold to you. Holding that lockout open beyond sixty days is an add-on, priced per further sixty. The monthly tiers keep a rolling lockout for as long as you hold the tier, and Exclusive closes the whole account rather than only your category. While a competitor's lockout is running, I tell you the category is shut instead of taking the booking and sitting on it.

Two rounds are included on every tier, and they are on the message rather than on the format. A revision changes what the reel says about your product. A third round is an add-on with a price on this page. Wanting a different story is a different reel, and that is a new booking at the same price.

Me, on my phone, at home. There is no crew, no studio day and no production line, and there is no tier where an agency shoots instead. That is why the price is what it is, and it is also why the Reel looks like the rest of the account it is posted to.

I write the story and the caption. You bring the product and the one message that has to land, and you see both before anything is posted. You do not bring a script, a storyboard or a shot list, because none of the seven measured Reels was made from one.

Three ways, and you choose one before the brief is signed. Posted on Pumo's account as a paid partnership with your brand tagged as the collaborator, which is the default. Posted on Pumo's account with no collaboration tag, only the paid partnership label the law requires. Or not posted at all and delivered to you as a file, which is The File tier. If you would rather it never appears on Pumo's account, say so and we price it as a file.

You approve the brief before the clock starts, which is why the turnaround runs from the product arriving and the brief being signed off rather than from the order. You then see the cut before it goes up and you have one working day to come back on it. Once it is posted it stays posted. If you need it taken down it comes down the same day you ask, and the fee stands.

He is a cat, so this is a real clause and not a joke. If he walks off, the shoot moves to the next day he is interested and I tell you the same day rather than posting a Reel he is visibly done with. If two attempts fail, you choose: the money back in full, or your product goes into the next Reel it fits. There is no version of this where you pay for a Reel that did not happen.